CONSULTING SERVICES

Guiding the spa experience from inception to implementation and beyond

Roses do not bloom hurriedly;

for beauty, like any masterpiece, takes time to blossom

— Matshona Dhliwayo

Spa Consultancy

Looking to craft the ultimate spa experience for your customers?

We recognize that every spa is unique, which is why we take an individualized approach to each undertaking.
 
Our team will collaborate closely with you to comprehend your particular requirements and objectives, and create a tailored strategy that fits within your budget and timeline.

Feasibility & Pre-Planning

  • Conduct market research on treatment and product demand, revenue, and staff projections.
  • Develop the spa wellness concept and determine the space allocation, room schedules, and room relationship guidance.
  • Create the estimate of the cost of specialist equipment.
  • Provide information to MEP for cost and capacity assessment.
  • Determine staff structure and cost.
  • Maximize spa facilities and plan the therapist's and customer's journey.
  • Allocate back-of-house space effectively.

Design Assistance

  • Provide examples of internal room configurations and assist with general arrangements.
  • Create room data sheets outlining operational design requirements.
  • Advise the designer on operational practicalities and critique lighting and electrical layouts.
  • Suggest computerization and software to streamline operations.
  • provide equipment cut sheets to assist with design accommodation.

Wellness Services / Treatment & Service Menu

  • Identify potential wellness spa partners that align with the spa concept.
  • Organize and implement the spa wellness partner training program.
  • Create the wellness treatment and service menu, including bespoke products and treatments to meet the spa's unique needs.
  • Assist with joint marketing plans with hotel and spa partners.
  • Develop the retail concept for the spa.

Staff/Training & Pre-Opening

  • Develop pre-opening and operational budgets for the spa.
  • Select equipment and supplies, including professional or back bar products and final operating supplies.
  • Create specialist spa wellness equipment schedules, SOE, guest supplies, consumables, and start-up retail schedules.
  • Advise on staff uniforms and provide job descriptions.
  • Advise on staff structure, salaries, and incentive schemes.
  • Create the personnel recruitment program and pre-opening training program.
  • Assist with recruitment, interviews, and selection.
  • Provide operational SOP manuals.
  • Develop hierarchy, job descriptions, and duties for managers, staff, and support staff.
  • Develop a staffing plan based on feasibility.
  • Recruit, hire, and train staff.
  • Develop operations, front desk, personnel, and managers manual.
  • Write policies, procedures, and protocols.
  • Develop the start-up retail schedule and advise on staff uniforms and in-treatment-room "dressing."
  • Assist the spa manager with the soft opening program.

SPA WELLNESS BUSINESS OPTIMIZATION

Optimize Your Business with R.O.S.E.

Is your spa and wellness business performing at its full potential? 
Are your revenue streams operating at peak efficiency? 

If you need to make operational adjustments or completely reinvent your business model, we can help you achieve your goals.

Our Business Optimization and Re-Invention service, powered by the R.O.S.E. Framework, can help you achieve your business goals. We assess key components, develop a detailed report, and create an implementation plan to maximize profits.

Our customer-centric approach focuses on identifying unique wellness goals and preferences. We objectively assess external opportunities, threats, and internal strengths and weaknesses to optimize success. We also identify spa opportunities within other departments.

Benefits of our service include understanding industry trends, improving guest experience, and developing a unique brand philosophy. 

Our approach can be applied to various areas within your spa. Partner with us to take the first step towards a profitable and successful spa and wellness business.


Our unbiased and anonymous assessment of your spa includes a comprehensive report on the guest's experience, highlighting strengths and areas for improvement. We'll provide suggestions for improvement and best practices for customer service.

We'll assess your spa's service, guest care, and proactive approach to identify areas for targeted sales, marketing, and public relations initiatives to improve performance. We'll also monitor KPIs, presentation, maintenance, hygiene, and cleanliness, and suggest enhancements.

Spa Assessment and Consultation

  • Our team assesses and refines procedures, techniques, and service standards to ensure an exceptional guest experience. 
  • We identify areas for targeted sales, marketing, and public relations initiatives to optimize performance and implement key performance indicators for continuous improvement. 
  • Additionally, we provide guidance on sets, presentation, maintenance, hygiene, and cleanliness.

Our goal is to deliver comprehensive solutions that result in operational excellence and an unparalleled guest experience.

Our bespoke a la carte solutions are flexible and convenient, with no long-term contracts or lock-ins. 

Whether you need short-, medium-, or long-term support, we align our services with your goals to help you succeed.

We offer personalized guidance to enhance your in-house operations with our customized solutions. 

BESPOKE A LA CARTE SOLUTIONS

Mystery Guest Assessment

We'll customize a wellness program that aligns with your brand identity and values. Our assessment of your current wellness services will lead to recommendations for improvement. We also provide staff training and education to ensure successful implementation of the program.

We'll refine your procedures, techniques, and service standards and provide in-person training for your staff to improve their skills and knowledge. Customized training materials will ensure consistency and quality of service. Ongoing support and consultation will ensure the effectiveness of the training and continuous improvement in service quality.

Training and Procedure Refinement

Wellness Services

Our team will develop an immersive menu that tells the story of your spa and brand. The menu will engage the senses and capture the essence of your unique offerings. We also provide consultation on menu design and engineering to optimize sales and revenue.

We'll develop performance metrics and KPIs and collect and analyze data to assess the effectiveness of your spa's operations and marketing initiatives. Our comprehensive report on your spa's performance will include actionable recommendations for improvement.

Performance Measurement and Reporting

Storytelling Menu Design

We'll evaluate your staff and client journey to pinpoint areas for improvement. Our team will craft a personalized journey map detailing the steps involved in staff-client interactions at your spa. This map will enhance the client experience and streamline your spa's operations.

Staff and Client Journey Mapping

Whether you want bespoke industry knowledge, A la carte service, or tailored proven solutions to your needs, ROSE Consultancy can offer the following services:

We ensure our clients achieve maximum investment return while delivering an exceptional customer experience.

RESOURCE . OPERATION . SOLUTION . EXPERTISE

MARY ZERVOS

Rosie is a huge asset with her vast knowledge of the Spa industry. Her professionalism and attentiveness are world-class. She is highly knowledgeable and friendly, and she makes time to understand your business and your goals truly. I have found her company to be the most valuable resource in my business. She brought a personal touch to our business and was meticulous in every detail. Her consultation helped us boost sales, increase efficiency, and lower costs. Thank you, Rosie, so much for everything you’ve done for me and all the growth I’ve seen in my business!

Owner of Koukla Bahamas

DAMIEN DELANO RICHARDSON

I have worked with Rosie on a few projects for several years, and she is an exceptional consultant. Her business expertise and passion for beauty make her a true asset to the beauty industry. She is extremely detail-oriented and has a way of seeing the entire project from conception to completion. I highly recommend Rosie as an integral asset to any company’s branding or project development needs!

Owner of Richardson+ Architectural developing firm. Saint Maarten

GREGORY A. MAJKA

I have known Rosie through our resort work in the Caribbean. Rosie and I have remained professionally connected over that time frame. She is a fantastic asset on your side with her vast knowledge of the Spa industry. She is at the top of her profession, remains a sought-after resource for all aspects of her expertise, and always maintains her composure under pressure. She is a true professional focused and dedicated to helping you succeed and would be a great asset and leader to any project.

Regional Director of Catering Sales for AD1 Global

Praise

20 Years Of Industry Experience

Meet the founder

Rosie’s love and passion for the spa and wellness industry is evidenced by her 20-year career.

ROSE International Spa and Wellness Consultancy offer a multi-layered approach to spa operations.

This is reflected in the duality of the brand name.

Read the full story →

Hi, I'm Rosie Dambruck

International Business Strategy consultant

A 20-year veteran of the spa, wellness, and retail beauty industry with a degree in hospitality management and certifications in spa management, leadership and service excellence, and international experience in the 5-star luxury hotel, wellness, spa, and retail beauty sector.

My vast experience includes holding positions in every capacity, from Beauty Specialist to Spa Project Manager to Business Manager to Spa Director, having managed several award-winning spas for Caribbean hotels and resorts.

Immersion is some of the world’s leading brands, including Westin, Marriott, and Auberge Resorts Collection, plus extensive experience in the 5-star luxury hotel, wellness, and spa category led me to develop skills across every aspect of running a business.

I am also a licensed expert in skincare and spa treatments and well-versed in treatment modalities and beauty therapy. An innate love of beauty and wellness from an early age naturally guided me to the spa sector, and I regard ROSE International Spa and Wellness Consultancy and The ROSE Guide as the culmination of my life’s work and artistic expression.

I have identified the need for excellence, quality, and wellness integration through my years in the industry.

 My mission is to raise Caribbean spa industry standards through unique and detailed solutions.

I’m internationally recognized for my work and featured in several publications, such as Skin Inc., American Spa, Pure Lifestyle, and Caribbean Journal.

After transitioning out of full-time positions in the spa arena, I turned to consult and education to put my wealth of knowledge to good use and continue to fan the flames of my passion.

the founder of ROSE International Spa and Wellness Consultancy and the creator of the ROSE Guide.

Hi, I'm Rosie Dambruck

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ROSE International Spa and Wellness Consultancy has compiled the skills, knowledge,resources, and tools needed to succeed in the ever-evolving Spa and Wellness space